04 / B2B
Put your offer in front of the people who sign off on it.
LinkedIn is the one platform where you can target by job title and company, not just interests — which matters when your buyer is a specific person at a specific kind of company.
Why LinkedIn works differently
LinkedIn's cost per click is higher than Facebook or Google — and for the right B2B offer, that's fine, because the targeting precision cuts out most of the wasted spend those platforms carry. The campaigns that work here tend to lead with value first: a report, a benchmark, a short demo, rather than a hard sell.
What's included
UNDER THE HOOD
The infrastructure behind every B2B campaign.
Ads are only as good as what's tracking, targeting and writing them. This is the layer most freelancers skip — I don't.
01 / TARGETING
Account & Persona Targeting
Ideal customer profiles and buyer personas built from real data before a single ad goes live.
ICP & Persona · Lookalike Audiences · Account Targeting
02 / CREATIVE
Sponsored Content & Copy
Value-first offers written for a professional audience scrolling past work updates.
Ad Copy · Value Propositions · Message Ads
03 / TRACKING
Insight Tag & Conversion Tracking
Every lead attributed correctly, back to pipeline, not just form fills.
Insight Tag · Lead Gen Forms · CRM Sync
04 / ABM
Account-Based Marketing
Target specific companies on your list directly, not just job titles in general.
Company Lists · Matched Audiences · Pipeline Reporting
HOW I WORK
My LinkedIn Ads process.
01
Research & Strategy
ICP, persona & account list building
02
Tracking Setup
Insight Tag & lead gen form setup
03
Campaign Launch
Sponsored content, targeting & budget
04
Test & Optimize
A/B testing on creative & offer
05
Scale
Increase budget on proven accounts
06
Report
Pipeline-quality lead reporting
How results are measured
Cost per qualified lead and, wherever possible, cost per sales-accepted opportunity — because on LinkedIn, lead quality matters more than lead volume.
Is this right for you?
If your customer is a specific role at a specific type of company, LinkedIn is usually worth the higher cost per click. It's a poor fit for low-ticket, impulse-purchase products; a strong fit for B2B services, software, and longer sales cycles.