06 / RETENTION

Your list is the cheapest revenue you're not collecting.

Email consistently returns more per dollar than any paid channel — because you're talking to people who already know you. I build this in Mailchimp and Klaviyo.

Why email still outperforms

Every new customer costs something to acquire. Email is how you make that cost work harder, by staying in front of people after that first touch instead of hoping they come back on their own.

What's included

How results are measured

Revenue attributed to email, plus list growth and engagement trends over time — what email adds to your bottom line, not just open rates.

Is this right for you?

If you have any existing list that isn't hearing from you regularly, this is usually one of the fastest returns available, because the audience is already warm.