03 / PPC
Google Ads that are judged by leads, not clicks.
Paid search puts you in front of people actively searching for what you sell, today — but only if the account is built and managed properly. Most aren't.
Why most Google Ads accounts underperform
Google is happy to spend your entire budget on broad, unqualified clicks if you let it. The default settings are built to maximize Google's revenue, not your return. I build accounts around what a customer is worth to your business.
What's included
UNDER THE HOOD
The infrastructure behind every campaign.
Ads are only as good as what's tracking, targeting and writing them. This is the layer most freelancers skip — I don't.
01 / TRACKING
Conversion Tracking & Analytics
Every lead, purchase and phone call attributed correctly, so budget shifts toward what actually converts.
GA4 · GTM · ROAS Tracking · UTM Tracking
02 / TARGETING
Audience & Targeting Research
Ideal customer profiles built from real data, not guesswork, before a single ad goes live.
ICP · Competitor Ad Research · Keyword Intent
03 / CREATIVE
Ad Creative & Copywriting
Headlines, offers and CTAs written to stop the scroll and earn the click.
Ad Copy · Value Propositions · Creative Strategy
04 / RETENTION
Retargeting & Remarketing
Site visitors and past customers followed across Google until they convert.
Display Remarketing · RLSA · Customer Match
HOW I WORK
My Google Ads process.
01
Research & Strategy
Audience, competitor & keyword research
02
Tracking Setup
GA4, GTM & conversion tracking
03
Campaign Launch
Structure, targeting, ad copy & budget
04
Test & Optimize
A/B testing & bid refinement
05
Scale
Increase budget on what's proven profitable
06
Report
Clear monthly performance report
How results are measured
Cost per lead or cost per sale, and return on ad spend — reported monthly in plain language, with a clear recommendation on whether to hold, scale, or shift budget.
Is this right for you?
If you need customers now rather than in six months, and there's clear search demand for what you offer, Google Ads is usually the fastest lever available. It works especially well paired with a landing page built to convert that traffic.
Curious what your Google Ads account could be doing better?
Free audit of your current account — tracking, targeting and creative included.