Portfolio & Project Capabilities

Digital Marketing Work Across Research, Acquisition & Retention.

This portfolio presents the types of projects I work on across B2B lead generation, SEO, paid advertising and email marketing. Client-specific results, confidential data and ROI figures are not invented or displayed without verified, publishable evidence.

B2B Lead ResearchSEO + Paid AdsEmail + Retention
Explore Portfolio →Discuss a Similar Project
MarketplaceFiverr
MarketplaceUpwork
ApproachResearch + QA

Portfolio Areas

Project types aligned to my service offering.

B2B
Lead GenerationICP · decision-makers · verified data
SEO
Search GrowthAudit · technical · content · reporting
ADS
Paid MediaGoogle · Meta · LinkedIn
CRM
Email MarketingMailchimp · Klaviyo · lifecycle
Project Categories

Representative project capability examples.

These cards describe the type of work delivered. They intentionally avoid fabricated client names, confidential details or unverified performance claims.

B2B Research

Decision-Maker Prospect List

Custom prospect research structured around an Ideal Customer Profile and buyer roles.

  • Company qualification
  • Decision-maker identification
  • Business email research
  • Data enrichment & verification
  • CRM-ready delivery
View Lead Generation Service
Local Leads

Local Business Research

Business research using Google Maps, public business profiles and local directories.

  • Location/category targeting
  • Website & phone research
  • Public business data
  • Duplicate / closed-business checks
  • Structured spreadsheet delivery
View Service
SEO

SEO Audit & Growth Roadmap

Website review covering technical, on-page, content, search visibility and measurement priorities.

  • Technical checks
  • Keyword/search-intent review
  • On-page optimization
  • Content opportunity review
  • Action roadmap
View SEO Service
Google Ads

Search Campaign Structure

Paid search setup built around intent, campaign structure, negative keywords and conversion measurement.

  • Keyword research
  • Ad groups & copy
  • Negative keywords
  • Conversion tracking
  • Search-term optimization
View Google Ads
Meta Ads

Prospecting & Retargeting Setup

Facebook/Instagram campaign framework with audience, tracking and creative testing.

  • Pixel / CAPI support
  • Cold & warm audiences
  • Lead / sales campaigns
  • Retargeting
  • Creative testing
View Meta Ads
LinkedIn Ads

B2B Lead Gen Campaign

Professional-audience advertising using job/company targeting and LinkedIn Lead Gen Forms.

  • Campaign Manager
  • Insight Tag
  • Lead Gen Forms
  • Matched audiences
  • ABM targeting
View LinkedIn Ads
Klaviyo

E-commerce Lifecycle Automation

Lifecycle framework covering acquisition, conversion, retention and reactivation flows.

  • Welcome flow
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Win-back
View Email Marketing
Mailchimp

Campaign & Customer Journey Setup

Audience organization, email campaign structure and automation planning.

  • Audience / segmentation
  • Templates
  • Campaigns
  • Customer journeys
  • Performance review
View Email Marketing
Data Enrichment

Existing Database Enrichment

Enhance an existing business-contact database with missing professional and company information where available.

  • Missing contact fields
  • Company information
  • LinkedIn research
  • Standardization
  • Quality control
View Service
Public Work Profiles

Review my public freelance profiles.

Fiverr

View the public Fiverr profile for marketplace work history, services and publicly visible client feedback.

Open Fiverr Profile

Upwork

View the public Upwork profile for professional profile information and publicly visible marketplace work history.

Open Upwork Profile
Case Study Policy

Verified results only. No invented performance claims.

When client-approved evidence is available, this portfolio can be upgraded with screenshots, before/after metrics, campaign KPIs, deliverables and testimonials. Until then, project examples stay capability-based.

01

Project Context

Business problem, audience and scope.

02

Work Delivered

Research, campaign or optimization actions.

03

Verified Evidence

Client-approved screenshots or measurable results.

04

Outcome

Only results supported by evidence.

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