Nurture Leads
Guide prospects with educational, problem/solution, proof and offer-based sequences.
Nurture Leads
Lifecycle messaging can move subscribers and prospects toward the next step instead of leaving new leads without follow-up.
Email Marketing & Customer Retention
Acquire. Convert. Retain. Reactivate.
I build strategic email campaigns and automated customer journeys that help businesses nurture leads, recover lost sales, increase repeat purchases and build long-term customer relationships using Mailchimp, Klaviyo, lifecycle marketing, segmentation and optimization.
Email StrategyMailchimp + KlaviyoAutomation + Retention
PlatformMailchimp + Klaviyo
GrowthRetention + Revenue
AutomationLifecycle Flows
Lifecycle Automation System
Right message for the right customer stage.
WELCOMESubscriber → engaged lead
CONVERTCart / browse recovery + offers
RETAINPost-purchase + cross-sell + upsell
REACTIVATEWin-back + re-engagement
How Email Marketing Can HelpHover / tap for moreTap again to return Hover / tap for moreTap again to return Hover / tap for moreTap again to return
Turn your list into a customer relationship channel.
The goal is not simply to send newsletters. Email can support lead nurturing, conversion, retention, repeat purchase, reactivation and measurable lifecycle growth.
Hover / tap for more
Tap again to return
Recover Lost Sales
Use abandoned-cart and browse-abandonment flows to re-engage high-intent visitors.
Recover Lost Sales
Automated recovery flows can reconnect with people who showed purchase intent but did not complete the transaction.
Increase Repeat Purchase
Post-purchase, cross-sell, upsell and replenishment campaigns support retention.
Increase Repeat Purchase
Customer lifecycle campaigns can continue the relationship after the first order and create more opportunities for repeat revenue.
Reactivate Customers
Win-back and re-engagement campaigns target inactive customers and subscribers.
Reactivate Customers
Segments based on engagement and lifecycle stage allow inactive contacts to receive more relevant reactivation messaging.
What I Will Do For Clients
9 core areas of Email & Retention Marketing.
01
Email Strategy
Audit and plan the account, list, customer lifecycle, segmentation, buyer journey, email funnel, calendar, KPIs and retention strategy.
02
Email Campaigns
Create newsletters, promotional campaigns, product campaigns, announcements, seasonal campaigns, lead nurture and re-engagement communications.
03
Email Automation
Build welcome, abandoned cart, browse abandonment, post-purchase, win-back, lead-nurture and segmentation-based automated journeys.
04
Klaviyo
Set up e-commerce lifecycle marketing, integrations, events, segments, templates, campaigns and behavior-based customer journeys.
05
Mailchimp
Manage account setup, audiences, forms, templates, newsletters, campaigns, customer journeys, automations and testing.
06
Email Design & Copy
Create brand-aligned, mobile-responsive layouts with subject lines, preview text, body copy, CTAs, personalization and conversion-focused testing.
07
Deliverability
Support authentication guidance, SPF, DKIM, DMARC, list hygiene, bounce monitoring, suppression management, engagement and reputation monitoring.
08
Retention & Lifecycle Marketing
Create lifecycle messaging for subscribers, leads, first-time buyers, repeat customers, loyal/VIP customers, inactive customers and win-back stages.
09
Analytics & Optimization
Measure campaign and flow performance, conversions, revenue attribution, segment performance and identify what to test or improve next.
Mailchimp + Klaviyo
Use the platform that fits the business model and lifecycle.
Mailchimp Email Marketing
Suitable for campaign management, audience management, newsletters and customer journeys.
- Account & audience/list setup
- Signup, embedded & pop-up forms
- Template & brand configuration
- Newsletter, promotional & product campaigns
- Lead-nurture & re-engagement campaigns
- Welcome and post-purchase automation
- Segmentation-based journeys
- A/B, subject-line, CTA and send-time testing
Klaviyo Email & Lifecycle Marketing
Positioned strongly for e-commerce, behavioral segmentation and deeper customer lifecycle marketing.
- Account and store/platform integration
- Customer data & event tracking setup
- Lists, segments and templates
- Purchase / browsing / engagement segments
- Promotional & product-launch campaigns
- Cross-sell and upsell campaigns
- Customer-retention campaigns
- Lifecycle and automated flows
Customer Lifecycle Marketing
Subscriber → Lead → Customer → Repeat Customer.
The document recommends differentiating the service around customer lifecycle—not simply “sending newsletters.”
ACQUIRE
Lead Capture
Signup forms, pop-ups, landing pages, lead magnets and welcome flows.
CONVERT
Purchase Intent
Lead nurturing, abandoned cart, browse abandonment and promotional campaigns.
RETAIN
Customer Value
Post-purchase, review request, cross-sell, upsell, loyalty and replenishment.
REACTIVATE
Win-Back
Re-engagement, inactive-customer campaigns and personalized offers.
Deliverability, Testing & Reporting
Measure what email actually contributes.
Testing & optimization
- Subject lines & preview text
- Headlines & CTAs
- Offers & images
- Email layouts & copy length
- Personalization
- Send timing
- Audience segments
- Test → Measure → Learn → Improve → Repeat
Not every test will produce a winner; the value is systematic learning.
Business-focused reporting
- Campaigns sent & deliverability
- Clicks, engagement & conversions
- Revenue attributed to email
- Flow & campaign revenue
- List growth & segment performance
- Repeat purchase & revenue per recipient
- Top / underperforming campaigns
- What worked, what changed, next strategy
Open rates can be affected by privacy features and should not be treated as a perfect engagement metric.
Outcome-Based Service Packages
Choose the level of email management you need.
Foundation
Email Foundation
For businesses starting email marketing: audit, setup, templates, segmentation, basic campaigns and tracking.
Growth
Email Growth
For businesses building their list: strategy, campaigns, segmentation, automation, testing and reporting.
Retention
Lifecycle & Retention
For e-commerce or established businesses: Mailchimp/Klaviyo, flows, campaigns, segmentation, retention and optimization.
Management
Full Email Marketing Management
Strategy + campaigns + automation + design + copy + deliverability + analytics + monthly optimization.
FAQ
Professional email marketing without unrealistic promises.
Do you work with both Mailchimp and Klaviyo?
Yes. Mailchimp can support campaigns, audience management and customer journeys, while Klaviyo is positioned particularly strongly for e-commerce, behavioral segmentation and lifecycle automation.
Can you build automated flows?
Yes. The documented scope includes welcome, lead nurturing, abandoned cart, browse abandonment, post-purchase, win-back, cross-sell, upsell, back-in-stock, review request and other relevant lifecycle flows.
Do you guarantee 100% inbox delivery?
No. The service follows best-practice authentication, list hygiene and engagement strategies designed to support healthy deliverability, without promising 100% inbox placement.
Can you help grow the email list?
Yes. The scope includes website signup forms, pop-ups, landing pages, lead magnets, newsletter signup, incentives and segmented capture strategies. The goal is relevant, engaged subscribers—not volume alone.
Can you combine email and SMS?
Where supported, especially with Klaviyo, the documented scope can include SMS campaigns, cart reminders, back-in-stock alerts, product announcements and coordinated email/SMS activity, subject to applicable consent requirements.
Email Marketing & Retention
Get Free Consultation →Want to turn more subscribers into long-term customers?
Share your business model, platform, list size, current campaigns and the customer journey you want to improve.